The team at CX Marketing is once again proud to be supporting the fantastic charity Red Sky Ball.
This year we’ve given them a whole new brand identity and a web redesign, so the site looks like the superhero these people are…
We’ve rebranded the Red Sky Ball logo this year for Sergio and Emma, reflecting the movement of the fundraising entity to cement its status as the go-to charity events of the annual North East calendar.
The gold colour and accentuated stardrops go some way to replicating the sheer style and decadence that go hand-in-hand with a Red Sky Ball event. The logo itself was designed to work in a number of colour ways and with a variety of backgrounds – both landscape and portrait – to ensure that the brand identity remains strong regardless of the application.
We also took the opportunity to redesign the Red Sky Ball website, taking into account the growth of the brand and events that it showcases.
Over the last few weeks, we have worked closely with Red Sky Ball to make sure the newly-designed website was exactly what they wanted. With key user audiences including Sponsors, Event Attendees and local media, it was important to ensure clearly-navigable content areas were there to find for each, as well as a consistent nod to the glamorous branding of RSB.
This included redesign and content creation for the whole site.