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“We’re new to online retail. Help us to connect with the consumer market”

My Floor Feature Project Team. Autumn 2015

Behaviour to change

  • Create an innovative consumer profile for an industrial product
  • Enable traditionally b2b products to be found in consumer channels
  • Build presence and awareness of new product in competitive consumer markets

Tools we created

  • Web design and development of ecommerce site on shopify platform
  • Brand identity and marketing collateral
  • Set-up of social media profiles (facebook, pinterest) creative assets, images, photography
  • Paid social media campaign
  • Content marketing and influencer campaign across all social media
  • Traditional PR and press activity
  • B2B distributor print and postal campaig

Activity we implemented

Internal stakeholder workshops

Full suite of campaign collateral

All content creation and copywriting for website

Brand guidelines and TOV document

B2B distributor campaign collateral

Results

  • Engaged and enthusiastic internal stakeholders, ready to take the consumer world by storm!
  • A credible online consumer experience, driven by ux research and strategy
  • Social display campaign achieving average 2-3% CTR rates
  • Quickly-built Twitter influencer audience
  • National publication coverage in key target audiences of equestrian, golf, fishing and home and garden