Top 20 YouTube keywords

Want to get more views on YouTube? These top 20 keywords might be a good place to start, according to new report from the Pew Research Centre.

  1. Fortnite
  2. ASMR
  3. Slime
  4. Rainbow
  5. Prank
  6. Worst
  7. NFL
  8. Makeup
  9. Moment
  10. Wrong
  11. Eating
  12. PubG
  13. NBA
  14. Ultimate
  15. Hack
  16. FIFA
  17. Player
  18. Mystery
  19. Insane
  20. Roblox

It’ll come as no surprise to parents that the likes of Fortnite and Roblox top and tail the list –and the study found that 18% of English language videos posted by popular channels included video game-related content.


In fact, delve a little deeper into the research and you’ll find that videos featuring under 13s received three times more views than those that didn’t – despite YouTube’s explicit rules prohibiting under 13s from creating an account.  

For those not in the know, ASMR’s high position on the list seems like an anomaly – but it’s been a massive trend in recent years.


And finally, as digital marketers, we were pleased to see the inclusion of keywords ‘worst’, ‘ultimate’ and ‘insane’ made the list – proving that click-bait titles are still working hard for us in 2019.