As a social media agency, something we get asked all the time is “does social actually work?”
It’s difficult to see the value in social media when it’s not being done well. And when big name brands (we’re looking at you, Wetherspoons) make the controversial decision to ditch their channels, it’s easy to think it might be a good idea to follow suit.
But the thing is – and this really is a biggie:
It’s about knowing exactly when and where your customers are going to be online – and translating your brand into messages that are going to hit home.
It’s about putting out meaningful content that your audience is going to want to interact with and engaging (link to social engagement) with them.
It’s about reviewing what you’re doing and checking in to see what’s hitting home and what isn’t.
And most importantly, it’s about not resting on your laurels. Trends come and go, image sizes change, and algorithms get updated – if you’re not keeping up, your channels aren’t going to perform how you want them to.
We’re a forward-thinking Sunderland social media agency that knows the difference between having an Instagram account and a truly successful social strategy.
Whether you’re looking for more followers, an influencer marketing campaign or just a kick-ass social media strategy, we’ve got the skills, the experience and obsession for keeping on top of trends to pull it off.
We make it a priority to keep on top of the ever-changing social landscape so that our clients’ channels consistently outperform their competitors’.
Some people might call us obsessive – we call it being really good at what we do.
We develop authentic influencer marketing campaigns that give real results.
You wouldn’t launch a marketing campaign without careful research and thoughtful planning – why should social be any different?
Building your audience, boosting social engagement and creating content that hits home takes time. (And if it’s not taking time, you’re not doing it right).
We know what works and what doesn’t when it comes to creating an effective social media advertising campaign that maximises your ROI
SIRIS had a problem. It was an industry leader; developing and installing highly complex wastewater management systems in some of the UK’s biggest water treatment works and manufacturing facilities. We’d developed it a streamlined new brand and SEO and UX-optimised website. But the social? Not so great.
Washington Business Centre, Turbine Business Park, SR5 3QY
