The number of consumers who discover brands through social media (the figure climbs to 32% for under 35s). That means if you’re not ‘doing social’ then you could be cutting off a quarter of your potential customer base.
The customers who actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
Beyond that, social media is an important validation tool for your business. It tells your customers you’re there and you’re legit. A customer or potential employee who stumbles on your flashy website will be confused when they can’t find your LinkedIn page.
Consumers are used to getting answers fast and being able to contact businesses quickly. They want to be able to drop you a Facebook message or comment on your Instagram and get the information they need. Don’t have a regularly updated or monitored social channel and you’re making it harder for your customers to do that.
So with that in mind, why isn’t your existing social media strategy working?
We’ll say it again for the people at the back. You wouldn’t approach any other marketing or branding strategy without meticulous research and planning. Why should your social media strategy be any different?
We believe every brand has the potential to have a top-notch social media presence and increase their social engagement – and it’s our job to research, develop and implement the strategy you need to make that happen.
A meticulously researched, streamlined strategy ensures your channels work harder for you – delivering results and better bang for your buck.
And that’s before you even consider things like algorithms, graphics and messaging, all of which will have an impact on your social engagement levels.
And that’s why we put so much emphasis on understanding yours. We like to take a deep, deep dive into our clients’ social channels to make sure their messages are getting in front of the people they want to see them.
It’s important to remember that good social media is an exchange. It’s essential you know what your audience wants from you before you start posting, otherwise it’s a waste of time (and we hate wasting time).
Specialist concrete repair contractor CSC Services is a classic example of how a carefully thought-out strategy can have a huge impact on social media engagement.
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