Take the guesswork out of your next digital project. Use a proven UX agency that brings your user insight to life, helping you to generate innovative solutions for your customers.
Making a better digital experience for your users increases acquisition, conversion and loyalty. What makes it “better” is first understanding how and why a customer wants to visit your website/app. Our principles of “User needs first, technology second” guide our clients to make simple and intuitive digital experiences for their customers. We are trained in generative user research techniques such as:
We can help at every stage of your user research, including planning, participant recruiting, testing, execution and reporting. And of course, we help you to keep stakeholders involved at every stage through a collaborative and transparent approach, allowing them to view results of research through real-time techniques, workshops and reports.
“Investing in a UX-lead approach meant we learnt things about our candidates that we would never have known. For example, realising that a graduate applicant needed more cultural information than other employee segments changed our recruitment experience for this user group” – Dave Suckley Nissan UK.
Whether for a full end-to-end customer experience or a specific part of their journey, mapping out how and why a customer (or employee) would use you is a process that brings new ideas and solutions to the table. Simple to understand for your business teams, they are critical tools in bringing consistency and innovation to your outcomes.
We incorporate “usability events” as part of our research and design process, where we will validate important aspects from IA through to visual design to real prototypes that we can take out into the field. Whether in the lab or real-time, our agile, sprint-based approach allows us to iteratively design, test and learn.
Regardless of budget, there are numerous usability testing methods that we can use. We handle everything from participant recruitment to testing facilities and equipment. All results are professionally collated and presented in high-fidelity, straight-talking, easy-to-understand formats that you are able to share with project stakeholders. Visual references such as style guides and pattern libraries are handy resources for all internal teams.
We’ve done this long enough to know how hard it is to get a project off the ground. Dealing with different departments and getting their involvement. Working with stakeholders is an ace card of ours, we make it fun, authentic and believable for your teams to get involved and engaged in your digital project. Gamification workshops, interactive sessions (online or offline) using fun software that bring workshops to life.
Washington Business Centre, Turbine Business Park, SR5 3QY
