Google is really focusing on a faster experience for its users; not just in search but across all of its online Google products. As such, it is creating tools, software and opportunities for businesses to use to make their online experience faster, and it will always reward a site in search for a faster page download time – both in rankings and in which section it delivers the results. There are three key areas of open source development that you can exploit for faster experiences in your digital provision.
Accelerated Mobile Pages – AMPs, for short, is a project from Google and Twitter that aims to make really fast mobile pages by forcing their design to a very streamlined version of hmtl. For those websites using AMPs, Google will reward these superfast pages by serving higher up the rankings or in the carousel at the top of the search results. If you’re using a CMS and don’t know html, then you can add plugins on the more popular platforms such as WordPress that will help you do it.
Android Instant Apps – Google was a bit frustrated with how long it would take apps to load, particularly as the majority of apps are actually unnecessary and a website will suffice. So, it developed Google Android Instant Apps, which launched in the Playstore in October 2017. Instant Apps download small, runnable sections of the app that start much faster than the full thing, meaning that the app opens and is usable in seconds, while the rest of it downloads in the background. If you’re thinking of developing or enhancing your app this year, consider building in this functionality.
Progressive Web Apps – Progressive web apps are, again, faster than traditional apps to load and, importantly, work for every user, regardless of browser or device choice.