We work with you to understand what your brand needs to say – how will you position your product to be relevant to your audience?
Unlike some agencies, we’re a Marketing Agency in Newcastle that uses various customer research and segmentation methods to help you identify the key emotional and rational decision-making variables that your customers will use to make their purchase decision. We then work with you to identify your most relevant product features relevant to these variables, before measuring these against points of parity and difference to your competition. With all of this insight we come to the money shot; what is the space that you need to own with your brand? Following this special moment, as a marketing agency in Newcastle, we’ll carry out a brand audit of your current brand status to understand how well your brand is currently represented to stakeholder audiences. We can then finish off by piecing all of this together with a brand pyramid, outlining the fundamental pillars on which your brand strategy should be built.