“We’re a growing college and we need to make a statement to our stakeholders and give them a great on-site experience.”
Behaviour to change
Take NA College to the next level as an education provider in the North East through a strong on-site branding
Give our students a sense of identity and belonging in their training environment
Remove first-day nerves and answer common queries within our building surroundings
Activity we implemented
Carried out contextual user observations on-site, to understand common behaviour and issues within the on-site experience
Researched current educational brands and student spaces to understand relevant collateral and trends
Researched company and student successes to shout about as hero stories within the environment
Tools we created
On-site branding for all walls within the college shared areas
On-site collateral and informational points to aid student self-learning and reduce anxiety points
