“We’re a growing college and we need to make a statement to our stakeholders and give them a great on-site experience.”

Behaviour to change

  • Take NA College to the next level as an education provider in the North East through a strong on-site branding

  • Give our students a sense of identity and belonging in their training environment

  • Remove first-day nerves and answer common queries within our building surroundings

Activity we implemented

Carried out contextual user observations on-site, to understand common behaviour and issues within the on-site experience

Researched current educational brands and student spaces to understand relevant collateral and trends

Researched company and student successes to shout about as hero stories within the environment

Tools we created

On-site branding for all walls within the college shared areas

On-site collateral and informational points to aid student self-learning and reduce anxiety points