“We want to grow our reach and be more relevant to our audience”

David Barnes, 2015

Behaviour to change

• Make TTR Barnes the number one accountant in the region
• Increase the appeal to smaller businesses and start-ups
• Generate interest and enthusiasm from staff and stakeholders

Activity we implemented

Results we got

• Increased organic web traffic by 10% within 6 months
• Increased social referral traffic by 70% within 6 months
• No.1 rankings for targeted keywords
• Total website visitor increase year on year of 330%
• Audience reach of 70,000 across new social media channels in first year
• Winner of Medium Business of the Year at the Sunderland Portfolio Awards