“We want to grow our reach and be more relevant to our audience”

David Barnes, 2015

Behaviour to change

  • Make TTR Barnes the number one accountant in the region
  • Increase the appeal to smaller businesses and start-ups
  • Generate interest and enthusiasm from staff and stakeholders

Activity we implemented

Search marketing (SEO and PPC)

Content and social marketing programme

Event marketing

Results we got

  • Increased organic web traffic by 10% within 6 months
  • Increased social referral traffic by 70% within 6 months
  • No.1 rankings for targeted keywords
  • Total website visitor increase year on year of 330%
  • Audience reach of 70,000 across new social media channels in first year
  • Winner of Medium Business of the Year at the Sunderland Portfolio Awards